Ramon Magsaysay Memorial Colleges, Inc. · College of Arts and Sciences

Bachelor of Arts
in Communication

The Bachelor of Arts in Communication (New Media) at RMMC equips students with a strong theoretical foundation and practical skills in multimedia storytelling, digital publishing, broadcasting, and emerging communication platforms.

4Years

8Semesters

130+Total Units

300OJT Hours

Program Overview

Shaping the Voices of Tomorrow

Program Description

Career Opportunities

Digital Content Creator / Strategist
Multimedia Journalist
Social Media Manager
Film & Video Producer
Web Content Manager
Brand Communications Specialist

Program Highlights

Specialized New Media electives from 3rd year
Hands-on production courses in film, video & design
300-hour internship requirement
Thesis / Special Project over two semesters
Foreign language sequence (Japanese & Korean)

Specialization: New Media

Third-year electives include Multimedia Storytelling, Digital Publishing, Cinematography, and Production Design — bridging traditional communication theory with modern digital practice.

Curriculum Details

Bachelor of Arts in Communication — New Media Track
Per CMO #35 Series of 2017
Ramon Magsaysay Memorial Colleges, Inc.
College of Arts and Sciences
General Santos City, Philippines

Academic Curriculum

Course Offerings by Year & Semester

First Semester23 units

Code	Course Title	Units
GE101	Purposive Communication	3
GE301	Art Appreciation	3
GE501	Science, Technology & Society	3
COMM 101	Introduction to Communication Media Major	3
COMM 102	Journalism Principles & Practices Major	3
GE205	The Life & Works of Rizal	3
PathFIT 1	Movement Competency Training	2
NSTP1	National Service Training Program 1	3

Second Semester23 units

Code	Course Title	Units
GE201	Understanding the Self	3
GE202	Readings in Philippine History	3
GE203	The Contemporary World	3
COMM 103	Communication Theory MajorPRE-REQ: COMM 101	3
COMM 104	Knowledge Management Major w/ Lab	3
COMM 105	Broadcasting Principles and Practices Major w/ Lab	3
PathFIT 2	Exercise-Based Fitness Activities	2
NSTP 2	National Service Training Program 2	3

First Semester23 units

Code	Course Title	Units
GE204	Ethics	3
GE FII	Sinesosyedad / Pelikulang Panlipunan	3
GE206	Gender and Society	3
COMM106	Development Communication MajorPRE-REQ: COMM 103	3
COMM107	Communication, Culture & Society MajorPRE-REQ: COMM 103	3
COMM108	Introduction to Film Major w/ LabPRE-REQ: COMM 105	3
COMM 109	Communication Media Laws & Ethics Major	3
PathFIT 3	Menu of DancePRE-REQ: PathFIT 1	2

Second Semester23 units

Code	Course Title	Units
GE Lit	Literatures of the World	3
COM 110	Integrated Marketing Communication Major w/ Lab	3
Comm111	Risk, Disaster & Humanitarian Communication Major	3
COMM 112	Communication Research MajorPRE-REQ: COMM 101	3
GE401	Mathematics in the Modern World	3
COM113	Communication Planning MajorPRE-REQ: COMM 103	3
GE207	Entrepreneurial Mind	3
PathFIT 4	SportsPRE-REQ: PathFIT 2	2

First Semester — New Media18 units

Code	Course Title	Units
COM EL 5	Multimedia Storytelling ElectivePRE-REQ: Junior Standing	3
COM EL 6	Digital Publishing ElectivePRE-REQ: Junior Standing	3
SHUM EL 6	Fundamentals in Film and Video Production ElectivePRE-REQ: Junior Standing	3
SHUM EL 7	Cinematography ElectivePRE-REQ: Junior Standing	3
SHUM EL 8	Production Design ElectivePRE-REQ: Junior Standing	3
FL 1	Japanese 1	3

Second Semester — New Media15 units

Code	Course Title	Units
COM EL 7	Social Media and Mobile Technology for Communications Campaigns ElectivePRE-REQ: Junior Standing	3
COM EL 8	Web Content Management ElectivePRE-REQ: Junior Standing	3
SHUM EL 9	Brand Communication and Design ElectivePRE-REQ: Junior Standing	3
Shum EL 10	Writing for Film and Television ElectivePRE-REQ: Junior Standing	3
FL 2	Japanese 2	3

Summer3 units

Code	Course Title	Units
COM 13	Internship — 300 hrs requirement MajorPRE-REQ: Junior Standing	3

First Semester6 units

Code	Course Title	Units
COM 14	Thesis / Special Project 1 Major w/ LabPRE-REQ: COMM 12	3
FL 3	Korean 1PRE-REQ: Senior Standing	3

Second Semester9 units

Code	Course Title	Units
COM 15	Thesis / Special Project 2 Major w/ LabPRE-REQ: COMM 14	3
COM 16	Communication Management MajorPRE-REQ: Senior Standing	3
FL 4	Korean 2	3

Major w/ Lab Major subject with laboratory

Major Major subject without laboratory

Elective New Media track elective

Bachelor of Artsin Communication